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Our mission

Long before anyone even knew the brand name, our original “Pink Drink” made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere. Affectionately known as #DrinkThePink™, it became highly regarded for its premium ingredients and zero sugar formula. Our mission is to create the healthiest and most trusted sports hydration products on the planet. The best kept secret in sports is no longer a secret.

It’s Just The Truth!

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